Postcards for real estate agents should be clear and feature a simple design. The most important elements of your postcard will be your offer, your call to action and your contact information. Avoid overdoing your designs and using verbose sales language to keep things organized.
What size are real estate postcards?
Select from standard 4.5" x 5.5" postcards or make an even bigger splash with our jumbo real estate postcards in the 5.5" x 8.5" size. See our blog for real estate marketing topics of all types, including the best approaches to real estate postcard marketing.
Do postcards work in real estate?
Launch a Successful Direct Mail Campaign With Real Estate Postcards. Despite our digital world, direct mail campaigns featuring realtor marketing postcards are still highly effective. By using specialized targeting, you can maximize your lead generation and ROI while keeping costs low.
How to make your own postcards at home?
- Create a document that is 6 inches wide and 4 inches tall. This is the size of an average postcard.
- Add clip art, photos and text. Use your word processing software's Insert option.
- Print the postcard onto your card stock.
- Cut the printed card stock.
- Use your postcard.
Are real estate mailers worth it?
The short answer is yes. Despite the rapid growth of digital marketing methods, real estate mailers are still an effective tool for real estate agents. Sending out a physical piece of mail can help you stand out from the competition while bypassing crowded email inboxes and spam folders.
How do I create a real estate email address?
A good address should be short, clear, and easy to remember. In the real estate business, the most common option is to use your name and your brand name in an email address. For example, if your name is Jane Smith and your company name is Perfect Housing, your email address can be [email protected].
When it comes to real estate, postcards can be a game changer, but make sure your mailer stands out among the junk mail cluttering up your potential client's mailbox. #realestate #marketing #marketingstrategy #directmail #postcards #design #tips #tricks https://t.co/EQpFD08T58
— Mailjoy (@MailjoyHQ) February 5, 2023
Do REALTOR postcards work?
One of the best parts of choosing a direct mail marketing campaign like real estate postcards is the ability to track and measure responses. While some forms of advertising don't offer this benefit, it's very easy to monitor the performance of a direct mail campaign.
Frequently Asked Questions
What should appear on all real estate ad copy?
How effective are mailers in real estate?
Real estate investors frequently source investment properties off-market. Direct mail in real estate has an average of 15% to 17% return on investment. Cold calling and mail combined can be a worthwhile marketing strategy for investors.
Why do realtors put their picture on everything?
Most agents will tell you that it's all about branding. If potential buyers and sellers see your face often enough in the neighbourhood, they assume you're successful and will give you a call. Or, that a picture is worth a thousand words.
How to send out postcards in bulk?
In order to send direct-mail postcards in bulk, you must have a mailing permit. A mailing permit, commonly known as indicia, replaces an actual stamp and acts as a postage payment. The mailing permit is represented by an imprint of a square box on the upper right-hand corner of your postcards.
Are postcard mailings effective?
They can also be hyper-personalised and grab attention when delivered to your door, among the sea of emails and online ads that overwhelm us today. In fact, direct mail is so effective, more than 56% of postcards are read by direct mail recipients.
How do you write a professional postcard?
- Start with a cheerful greeting. Since you aren't writing a letter, you can skip the standard “Dear So-and-so” greeting.
- Don't just write a letter. Postcards are small, so get right to the point.
- Make it shine with personality. Think of a postcard as an old-school text message.
- Get sentimental.
What should a realtor say on a postcard?
Postcards for real estate agents should be clear and feature a simple design. The most important elements of your postcard will be your offer, your call to action and your contact information. Avoid overdoing your designs and using verbose sales language to keep things organized.
FAQ
- What are the rules for postcards?
To qualify as a postcard, a mail piece must be rectangular and meet these dimensions (per USPS regulations): At least 3-1/2” high X 5” long X 0.007” thick. No more than 6” high X 9” long X 0.016” thick. Have finished corners that do not exceed a radius of 0.125”
- Where should you not write on a postcard?
Do not write on the front of the postcard, as the postal service won't look for information on the front. Make your writing as clear and legible as possible.
- How to print a homemade postcard?
- How to make a postcard with a word processor
- Create a document that is 6 inches wide and 4 inches tall. This is the size of an average postcard.
- Add clip art, photos and text. Use your word processing software's Insert option.
- Print the postcard onto your card stock.
- Cut the printed card stock.
- Use your postcard.
- Can I print postcards on my printer?
From the [File] menu, select [Print]. Check that the desired printer is selected in [Printer:]. Select [Envelope] or [Postcard] from [Paper Size:].
- Can I make my own postcards?
- Making your own postcard can be as simple or complex as you choose to make it. You can start with plain, store-bought cardstock and print a lovely picture on the front and leave things at that. Alternatively, you can get a little adventurous and experiment with glitter, string, decoupage, and paint.
- What are the rules for homemade postcards?
- But to qualify for mailing at the First-Class Mail postcard price, it must be:
- Rectangular.
- At least 3-1/2 inches high x 5 inches long x 0.007 inch thick.
- No more than 4-1/4 inches high x 6 inches long x 0.016 inches thick.
- How do I create a real estate email?
- Rules for creating a professional real estate email address
- Rule #1: Ideally, you need to use your own domain and then add a standard email format that looks professional.
- Rule #2: Go for .com domain extension.
- Rule #4: It's OK to use Gmail, but NEVER send from AOL, Yahoo, and Hotmail.
- Rule #5: Avoid nicknames or numbers.
How to make real estate postcards
| Is direct mail effective for realtors? | Realtors are often tasked with finding new clients, and many have found that direct mail campaigns can effectively achieve this goal. In fact, research has shown that direct mail is one of the best tools available for reaching potential customers in real estate. |
| Should I have a separate email for real estate agent? | In conclusion, as a real estate agent, having a professional email address is essential to build credibility with your clients and ensuring effective communication. While your broker may provide you with an email address using their domain, it is important to consider the potential limitations and risks of using it. |
| Is a mailer cheaper than a box? | Boxes: Boxes are more expensive to purchase as well as to ship, but they are more durable than envelopes or padded mailers. Boxes are ideal for fragile items that require more protection than an envelope can provide, as well as shipments containing multiple items, or heavy or large items. |
| How to make real estate post cards | Editing a real estate postcard template on Canva is as easy as putting up a “for sale” sign. It's a simple drag-and-drop of design elements to start achieving |
| Can I put realty in my email address? | Yes. You can use the term realty in your domain name. Realty is a neutral term which the general public often associates with the real estate business. |
| How can I get a real email address for free? | You can sign up for a free email address through services like Gmail, Yahoo, or Proton mail. Some services, like Mail.com, offer custom email domain names. Many of these providers offer desktop or mobile apps as well as browser-based email. |
| Does it matter how you address a postcard? | The address side of the card must be divided into a right portion and a left portion, with or without a vertical rule. The left portion is the message area. The destination address, postage, and any United States Postal Service marking or endorsement must appear in the right portion. |
- Can you send mail to an address without a name?
- No, you don't have to have the actual name of the person or persons to who you are sending the letter. In such cases you can address the letter as “Resident” or “Occupants” in lieu of the actual name.
- Do postcards need a name?
The standard postcard format has a vertical line down the middle, with a blank space to the left, and a lined space to the right. Write your recipient's full name and address on the lined space to the right.
- What are USPS rules for postcards?
To qualify as a postcard, a mail piece must be rectangular and meet these dimensions (per USPS regulations): At least 3-1/2” high X 5” long X 0.007” thick. No more than 6” high X 9” long X 0.016” thick. Have finished corners that do not exceed a radius of 0.125”
- How do you mail a postcard?
Including their first and last name and full address. Write your message on the left hand side of the postcard with the date at the top. Leave a fingers with space at the bottom of the postcard.
- How to design postcard mailer?
- Direct Mail Postcard Design Guide
- Determine Your Marketing Goals and Define Your Audience.
- Use a Direct Mail Postcard Template.
- Keep it Simple.
- Make a Big Impact with an Effective Headline.
- Add Emphasis with A Great Subheading.
- Use High-Quality Images.
- Don't Forget the Copy in Your Postcard Design.
- Direct Mail Postcard Design Guide
- Do real estate agents use Canva?
- Canva's easy-to-use, powerful design platform helps real estate teams create marketing and branding materials for any channel, helping your real estate agency grow its client base and close more deals in no time.
- What email should a REALTOR use?
Don't use your broker's email
Instead, consider creating your own email address that you have full control over. Here's why: By using your own email address as a real estate agent you can keep the same email address even if you switch brokers. You'll also have more control over your email communication with clients.