Launch a Successful Direct Mail Campaign With Real Estate Postcards. Despite our digital world, direct mail campaigns featuring realtor marketing postcards are still highly effective. By using specialized targeting, you can maximize your lead generation and ROI while keeping costs low.
Are real estate mailers worth it?
The short answer is yes. Despite the rapid growth of digital marketing methods, real estate mailers are still an effective tool for real estate agents. Sending out a physical piece of mail can help you stand out from the competition while bypassing crowded email inboxes and spam folders.
Do just listed postcards work?
How often do you send real estate mailers?
FREQUENCY: Once a month is the tried and true formula for success with direct mail. Anything over once a month, and you are spending more than you'll benefit from. Anything less than once a month is too infrequent to create and maintain an impression.
What are the disadvantages of postcards?
- Postcards appear less personal than mailings inserted into envelopes.
- They are immediately seen as advertising.
- Postcards have limited space to tell a story.
- They have fewer opportunities to create tactile involvement with your message.
- Postcards have a shorter shelf life.
Do you need marketing for real estate?
As a real estate agent, you need to ensure they're satisfied, and a detailed real estate marketing plan can help you operate your business smoothly to ensure clients are satisfied throughout every stage of the home buying and home selling process.