The Ultimate 11-Step Guide to Real Estate Listing Presentations...
- Introduce yourself.
- Go over the local housing market data.
- Explain the home selling process.
- Explain how to prepare a home to go on the market.
- Outline your pricing strategy.
- Walk through your marketing plan.
- Advertise the listing.
What should be included in a listing presentation?
Here are a few things you might want to include:
- 4 Bio “Your Story” Tell your story in 75 words or less, just enough to cover the highlights of why someone would want to work with you.
- 5 Social Proof. Do your clients love you?
- 6 Personal Statistics.
- 7 Service Levels.
- 8 Marketing Plan.
- 9 Take a photo of the property.
What does a listing presentation look like?
Normally a listing presentation will start with an interview to set expectations and get to know the owner. Then you should show them why you are the right agent: How many properties have you sold? How many properties are similar to this one?
What is a listing presentation script?
A Listing Presentation is the information a real estate professional shares with a home seller during a listing appointment. During the listing appointment, the real estate agent will learn about the homeowner's concerns, assess the condition of the home, and persuade the owner to hire the agent to sell their home.
How do you win a listing presentation?
Come prepared.
- Ask questions. Sellers want to feel heard by you.
- Let them ask questions.
- Bring the value from the get-go.
- Be informative, not aggressive.
- Illustrate your qualifications.
- Prepare for objections.
- Give them a process overview.
- Give them an overview of your business.
How do you stand out in a listing presentation?
Improve Your Next Listing Presentation With These 5 Tips
- Show up on time and always follow-up. This may seem like a no-brainer, but your first impression is extremely important.
- Brand yourself.
- Be a champion for your community.
- Design a comprehensive marketing plan.
- Listen to the needs of the homeowners.